photo credit: Chris_Carter_ “Video killed the radio star” hit the airwaves at the end of the seventies. Soon it might be time to sing “Facilitation killed the Twitter star” as social media development coupled with information overload and fatigue merge for a not so catchy chorus. Twitter is merging as both an inlet and outlet for the latest news. Journalists

photo credit: philippe leroyer In any given business, there’s nothing like an engaged customer. Because engagement spells loyalty, and that sure beats trying to recruit new customers 24/7. In the news industry, it’s what all the hype is about, as we refer to the past and on-going situations in Iran, London, Japan, Egypt and London again. But how about all

photo credit: Brendan Lynch CNN today reported that The Tribune Co is working on their own tablet solution in cooperation with Samsung. A crazy sign of the times, as large parts of the newspaper industry is going haywire because of declining revenues. I’m not going to lie – things like this happen in most, if not all, organisations in the

photo credit: Johan Larsson In the third blog on the redefinition of customer concepts and experiences in media, it’s time to have a look at the members and sponsors. They key here is in the names, as they are chosen to reflect the consumers’ importance for the organization – members are to be seen as engaged users, while sponsors actually pay

photo credit: Andrew* Continuing along the lines I laid out yesterday, what are the exact characteristics of the two visitor levels and how we communicate with them? Here is a first attempt in breaking down the pyramid of media consumption. First off, let me to get back to the important point of the context of this first discourse of categorizing

photo credit: khalid almasoud During the past weeks and upcoming months, I’ll work extensively with reshaping the strategy of how our newspaper works with customer relations and loyalty in what I call Project 360. The focus is on creating both an internal environment and external communication that focuses on adopting to a new world order in news consumption and also

photo credit: abroadjz Beside Google+ hysteria, other things have actually happened in digital media over the past week. Guardian’s decision to shut down it’s international editions on paper was one of the most notable news on the media. iWitness wins News Challenge News aggregation is the hottest comodity in the news business right now, and one of the start-ups that

photo credit: toksuede. Are Poland ready for the 2012 Euro Championships? 21 journalism students will travel from London to find out. This and four other posts in today’s round-up on interesting reads on the news. Tips on crowdsourcing news, feature and investigative stories Journal Register Co’s manager of community engagement and social media Steve Buttry have summarized how to get help from the

photo credit: Andrew J Ferguson Jessica Malnik wrote an interesting blog post on why a journalism degree is valuable, whether you are a reporter or not. Being on the other side of the spectra as a PR pro that has gone into the news business, I’d like to do a 360° and offer another perspective: why people in the PR

The message of this blog post is too simple, but still it needs to be written as many major media players are acting like rookies. Over the past few years, traditional media have started to go down a viral path thanks to social technology. But many are lagging in how they approach it, still living in an imaginary world in