Swedish football/soccer team Umeå has been invited to play in the American women’s league (WPS) All-Star Game in St Louis. A creative marketing move for a league trying to spread its brand around the world. Also, superstar Marta will get to met her former team – which in itself will draw a lot of interest from the world of women’s

Some advice for potential sponsees looking for money in times of hardship: drop the talk about goodwill, 99% of your potential sponsors will scoff at any notion of charities right now. Times are hard and most organisations are scrambling to save or earn more money. As a result, many sponsees have lost partners and are even more desperately looking for

There are a lot more connections between Michigan and Swedish basketball than I listed yesterday, as coach Fredrik Wilén so rightly pointed out. Here are some of them; Guard Jeff Taylor played 27 games for Detroit Pistons in 1986/87. He later moved to Sweden and has both played and coached here. His son Jeffery Taylor Jr was a freshman at

Michael Jackson is dead. It is a tragedy and touches a lot of people around the globe. I understand that it garners media attention, but now is the time to put an end to some of it. It is not acceptable for media to exploit a tragedy just to sell their product – real death cannot be used as a

George W Bush pronuncing “Nuclear” right, or saying something intelligent at all. Los Angeles Clippers doing something right. Mahmoud Ahmadinejad actually caring about what Iranian voters or the United Nations think. Yinka Dare passing the ball. Italian prime minister Silvio Berlusconi getting involved in women’s rights. Metallica drummer Lars Ulrich keeping quiet for 5 minutes. A Swede being drafted to

Michigan is known for its quality basketball. And of course there are a lot of connections between the American state and Swedish basketball. Here are a few of the most notable ones; Jonas Jerebko, the first Swedish born ever to be drafted to the NBA – of course to the Detroit Pistons (at #39). Magic M7: Ol’ Lansing native Earvin

Sometimes, you just have to wonder what some people are thinking. Russian Gazprom is investing US$2.5 billion in Nigerian gas – joining forces with state owned NNPC. The name of the new company? Nigaz. Now really, Nigaz? No warning bells ringing when you came up with that name? Or is it deliberate? This could actually be be even worse marketing

So, here we are then. The morning after. For Swedish basketball, this is like the equivalence to January 1, 2000. With one big difference: something actually happened last night – Jonas Jerebko was drafted. He had to wait until the 2nd round, but then our Swedish poster boy was drafted by the bad boys of basketball – Detroit Pistons –

A young(er) Jonas Jerebko during his rookie year with Plannja Basket in the Swedish league 2006/07.(Foto: Mats Bengtsson) All signs point to Jonas Jerebko being picked in the NBA-draft tonight as the first Swedish born player ever. For Swedish basketball, it would be a major marketing coup. Jerebko is a true poster boy, his persona and demeanour makes him the

Finally, FIA today announced the teams participating in F1 2010. And lo and behold, Ferrari and friends are among them. Also, it was announced that FIA president Max Mosley will not stand for re-election this fall – reportedly a demand from the breakaway teams in FOTA. According to the press release, the teams have agreed to decrease costs of competing