Finally, Kanye West’s outburst at the VMA:s has gone off the radar somewhat. Time to analyse it from a marketing point of view. From what I can see, he did get the attention he wanted. The only downside: Taylor who-ever’s fans will be hard pressed to buy a Kanye album anytime soon. And mr West is probably crying all the

France Telecom has been hit by tragedy over the past 18 months. 22 employees have committed suicide, while another 13 have made failed attempts. Staggering numbers. There seem to be obvious connections to the conditions in the work place. For instance, last Friday a woman jumped to her death from an office window after a meeting. Not long before that

I wonder. With the swine flu (H1N1) spreading panic and disorder among hypocondrics and others, what will happen with attendance figures at public events like sports games? In a couple of weeks, the winter seasons start to kick off for the major team sports. In Sweden, these sports are hockey, bandy, basketball, floorball and handball. And at about the same

I am going to do something that I realise is pretty cocky – perhaps premature as well. The Event Days (Eventdagarna) in Gothenburg started about 1 hour and 45 minutes ago. And it is a whopping failure. I like the whole idea and of course there is a need for an expo where event managers, hotels, spas, entertainers and agents

Elite basketball in Sweden is ailing. Some say it’s a godsend that clubs will finally play mostly Swedish this season. Personally, I am afraid we are going too far towards the deep end. Basketball in Sweden and around Europe is going through really tough times. The economy is hitting clubs all over the continent, as organisations are reevaluating sponsorship as