Some have asked me why I choose to blog in English. To me, it is rather simple and a conscience choice in line with my goals with the blog and Twitter (@vampyrse). Here are some shorts thoughts on the subject; Telling anyone what you can and cannot do with social media is just a sign of self-proclamed experts’ insecurity and

22. Twenty two. T-w-e-n-t-y t-w-o. Just taste the words, let them roll around in your mouth for a while and enjoy the bouquet. Jonas Jerebko, Detroit Pistons vs Los Angeles Clippers. 33:56 minutes, 8 out of 11 field goals, 4 out of 4 three pointers, 2 out of 3 free throws, 5 rebounds. 22 points. Twenty two points. I’m just

Yesterday, we went online with Frilansarna, a freelance group in Gothenburg with 13 journalists, photographers, graphical designers and marketers. It is going to be fun to see where it leads. Our objective is to widen the scope of the projects we can take on by cooperating in different formations depending on what the customer needs – be it an article,

I was at a seminar in sports management and leadership today, holding a short speech about being a general manager. It was the first time I put my own practical experiences into words in that way – talking about theories is a completely different thing. And I have to admit it was exhausting, both to prepare for and talk about.

Clothing rebels WeSC are always aggressive and thinking outside the box. A couple of weeks ago, they went public with a venture into interior design. I am looking forward to see the end result, but was appalled by the press release. Probably one of the worst and pretentious ones I have ever read. How about this quote? “The cooperation with

Have you thought about the result of social media on logotypes? Well, I just realized something – all new logotypes must either look good (or have an element that does) in a square box. Why? Because they need to work with avatars on Facebook, Twitter, LinkedIn etc. So, in a way social media has changed branding even offline! Today, we

So, it is time to say goodbye. To let you go and become a memory in our common conscience. Rest in Peace, dear Communism. Your time here on earth were often controversial and violent, but your intentions always honorable. We will remember that you strived for freedom and equality, but struggled in your relationship with man. Rest in Peace, dear

Again, we have to stop over intellectualizing social media now. Daily, people get scared by hearing all dos and don’ts, arguments between “old” and “new” media etc. It is just bollocks. Social media is nothing new, it was invented by Alexander Graham Bell in 1876. We have used technology to have dialogues with friends, colleagues and customers for ages –

This blog is not about anything new, at least not to the general marketing society. But despite knowing it all to well, we often seem to forget that Marketing is in everything we do. Yes, we may advertise, brand, package nicely and what not… all the things that the common man associates with marketing – but in the end the

Today’s anti news in hockey: Swedish division 1 team AIK wants to play in Russian league KHL and have signed a letter of intent. Ridiculous. I see two possible reasons for the decision/proposition/stunt/idiocy; The club management is incompetent, and have no idea what the consequences would be if they ever got to do it. Sorry, but it will not work,