A little ego tripping: Yesterday, I was glad to find that my post “Phishing Attacks a Threat to Twitter?” was featured in Social Media Today. Good news, always nice to be picked up by such a well-known and respected outpost for news on that subject. With 1952 views and 97 retweets (right now) on that site alone, it is the
The past couple of days, phishing and subsequent spam attacks have hit Twitter. No new phenomenas in themselves, but it could potentially and drastically change the entire user psychology of the social media giant. What has made Twitter stand out among other social media tools, is the fact that you choose who you trust and follow. People and organisations can
Municipalities and counties are sadly moving slowly when it comes to picking up trends in PR and marketing, even the ones that are normally pretty aggressive. I have some simple and easy to follow advise for those of you who actually work to promote geographical regions; Get with the social media programme. Most city/county web sites you visit still live
I am moving the blog to my own domain, and will power it with WordPress. It’s about time to take that step. Is there anything you would like to see in the new format? Content wise, or something that would make the blog more accessible? Let me know at markus@vampyr.se
Speaking of energy power house Vattenfall, here’s an example of how you really do PR. Read and learn. LKAB, a Swedish giant in mining and minerals, has employed Swedish cross country wonder Marcus Hellner, as they want their local hero to be able to focus on what he do best: skiing. Before this season started, they even added some performance
Today is one of the most important days of my life. Today, I am facing one of my worst fears in life. Maybe even the worst. I’m diving head first into it: a pool full of water. Figuratively speaking. Literary, I will be more careful. Normally, I don’t post much about my personal life. This is a rare exception, which
A couple of years ago, I never thought I’d say this. I was a file sharer, or rather a downloader. But that has all stopped now. I grew up. Now, I love the copyright laws. Because people should get paid for what they do. And you know what? I neither work for the music nor the movie industry. There’s a
Newspaper: We want people to buy the newspaper, but need to a have a webpage. What if we do a half bad web, so that they will have to buy the paper? Best Buy: The margins on the LED-TV:s are better. Let’s scratch all plasma screens, so that our customers buy LED! My point: You don’t willingly damage one product
Having worked in the sports business and with PR for a long time, I know for a fact how hard it can be to actually get publicity from sponsorships. Therefore, it saddens me to see how an olympic sponsor of great magnitude mistreats the greatest opportunity there is to be acknowledged for such an investment. Swedish marketing/communication/media magazine Resumé called Elisabeth Ström,
Have you ever surfed the newspapers of the world and looked at how they advertise their own products? Looked for information and offers on subscriptions for the physical product? I did today, and to be honest it is quite shocking to see what they do in the middle of the financial turmoil that has hit the media world the past