I don’t think they really meant it to be a marketing stunt – my guess is that the guys from onlinepizza.se were actually there to eat their competitor’s food. Still, this is the kind of small scale guerilla type marketing I like. Doesn’t cost anything, but will raise some eyebrows and make people remember you. The picture was taken yesterday outside

The information has left the closet. 90 000 of the reported 260 000 documents that Wikileaks have gotten access to lately became public yesterday. The ramifications for the war in Afghanistan itself could be huge and article after article will be written about it for the upcoming weeks, maybe even months. Beside the war, we could quite possibly also soon

Friday’s post on the immature market of social media gathered some interesting comments and posts here and on Twitter. All seem to point to the fact that we are collectively maturing – that there is in fact an increased genuine interest for more dynamic and open-minded discussions and less SEO smart echo-chambering. Two great reads on the subject are; Bisonblog:

It’s fascinating to see how a market is maturing right in front of your eyes. I’m of course speaking about social media, and how it slowly but steadily is moving from an entity of its own to what it really is: a group of communication tools. One of the most intriguing phenomena is how self-proclaimed experts are being replaced by

Sometimes it’s plain obvious that there is kind of a difference in how news are valued by web and paper editors. In Sweden, Aftonbladet always tops the list on wrecking a rather good overall product with worthless news valuation online. Today’s no 2 at the front page must be a record in no-news: “Star gluttoned on meatballs – Kirsten Dunst

Things are slowly progressing with my dream media project. I now have a perfect partner in crime and have also identified and started talking to the other three in the dream team that will make the vision come true. If everything goes according to plan, we will be a done group of five within short – all with different expertise

I just agreed to go to Turkey in August-September to blog about the FIBA World Championship in basketball for Nokia’s womworld.com. As a long time basketball affiniciado, I’m really looking forward to those two weeks down south. Of course, I’ll also post some content here. Dimitris Diamantidis, Kevin Durant, Hedo Turkoglu, Luis Scola, Jaka Lakovic and Jose Manuel Calderon are among

Did you have the chance to follow the outcome of the first Influencer Project on Wednesday? If not, I recommend you to head directly over to www.influencerproject.com and have a peak. This could very well be the next big knowledge movement like TED(x). Sam Rosen, Steve Haase and Christiana Briddell at ThoughtLead collected 60 speakers to speak 60 seconds each

Swedish agency DDB Stockholm produced the current Armed Forces campaign I was referring to the other day. I, and many with me, are absolutely apalled at what the bureau and its large customer has come up with. According to my sources, the point of the campaign was to provoke a debate. If it is really so, they have succeeded to

The Swedish Armed Forces current, massive advertising campaign has raised eyebrows around the country. Without first stating any kind of valued opinions about it, I would like to see what you as a reader thinks about this copy? I’ll get back to you about my own views on the subject. Here are the variations om the print ads (there might