I don’t think they really meant it to be a marketing stunt – my guess is that the guys from onlinepizza.se were actually there to eat their competitor’s food. Still, this is the kind of small scale guerilla type marketing I like. Doesn’t cost anything, but will raise some eyebrows and make people remember you.

The picture was taken yesterday outside outside arena Gamla Ullevi in Gothenburg, during a football game in the Swedish division 2. There’s one fast food restaurant in the arena, Max Hamburgers. Outside, a car is parked, striped with “onlinepizza.se” – who deliver pizza from a number of restaurants around town. Cost of parking? None. Potential number of exposures? Countless, if during a bigger game. Why it works? The friction between competing brands makes people react. No one would notice the car if there hadn’t been a Max restaurant there.

This is what you gotta learn if you are a small entrepreneur: to creatively market yourself at low or no costs. Take note, and have a brainstorm to figure out what you could do. It doesn’t have to be expensive to market your brand or products/services.