It’s been almost two weeks since I last blogged, mostly because I just started a new job and all energy has gone towards the new challenge. Starting a new job or assignment is always exciting, but this is something special – having the felling that I am doing some real good while just having fun. At the same time, it is draining to just get into everything.
The first week has been spent doing digital PR nationally and planning local events that will help establish us as a, if not the, leading authority on entrepreneurship in Gothenburg and the rest of west Sweden. We already have the expertise, now it’s just a question of showing everybody else what we can do.
But that’s not it, a lot of things are happening. This weekend, I will take the bus to the east coast of Sweden for Sweden Social Web Camp – where 400 of the leading Swedish experts and users of social media will meet up on an island for an unconference on the subject. Last year seem to have been a lot of fun, so my expectations for this weekend are really high! If nothing else, it’s going to be a lot of fun just to meet up with a lot of people I’ve only met online.
Coming up in a couple of weeks is also the trip to Turkey for the FIBA World Championships in basketball. I received the schedule last weeks, and we’ll be watching some 30 world class games in 15 days and 4 different cities, while blogging about our experiences in Nokia’s new basketball app. You think I’m just a little excited about that too? Expectations, expectations, expectations.
And in between all that, I will be running a 10 km race I’ve practiced for all summer. It’s going to be a couple of hectic weeks, and full of experiences to blog about!
Over the upcoming few days, I hope to make a change in the blog – adding a section with Swedish blog posts. I’ve noticed more and more how hard (and sometimes pointless) it is to write reflections on what happens in Sweden for an international audience. Some things just are not that interesting if you don’t know the background to it. Coming up this week is also some posts on customer service, entrepreneurship and other stuff.
