Category: » The Archive
Redesign under way

Are you wondering why the blog is looking weird, or changing looks back and forth right now? Well, it’s because the site it’s under redesign and I prefer to do it in live mode in order to fully evaluate the designs I’m considering. E-mail me at markus (a) vampyr.se, or write a comment to this post if you think something

February 8, 2011 | By | 0
A change of focus

Good morning! Starting today, the blog will focus more or less completely on the development in media generally, and the business side of things specifically. At the same time, I’m renaming the blog to Marketing Media, and opening it up for others – both permanent and guest bloggers. Are you interested in sharing your thoughts on the future of media?

January 31, 2011 | By | 0
Creativity, Communications and Digital Trends

In Gothenburg today, five Swedish thought leaders spoke on different subjects within creativity: fashion designer Bea Szenfeld, copywriter Per Torberger, communications author Bo Bergström, digital strategist Joakim Jardenberg and creative director Johan Ronnestam. A great day for anyone working in communications or marketing, with everything from basics to thoughts on future trends. Here are the results of my live blogging

January 28, 2011 | By | 0
Summarizing the Fall of Entrepreneurship

The Fall of Entrepreneurship? Well, I’m of course speaking of the season and not the verb. From September 1, I have been working with entrepreneurship at the Drivhuset foundation here in Sweden. My task has been to coach young entrepreneurs, improve the PR at the universities and to work with the national social media presences. With one day left until

December 16, 2010 | By | 0
Swedish Foreign Secretary Suspended from Twitter

One day after being in the world press limelight for a premature terrorist tweet (that ended up to be 100% correct), Sweden’s foreign secretary Carl Bildt was suspended from Twitter. And so the speculation started. @jmacfear: If @CarlBildt account was suspended by US officials, we are going nowhere really fast. You cant stop global press. #WikiLeaks #Cablegate @BeardedWhale User has

December 13, 2010 | By | 0
Context is King

Each and every time I speak to a client or attendants at seminars about social media, I get the question: “What is right and wrong?” or “What is the best practice in social media?” And as I always have and always will contend, there is no one who can say what is right or wrong from a pure social media

December 10, 2010 | By | 0
Swedes no longer google for Google

Exactly one year ago, I blogged about the fact that Swedes increasingly googled for “Google”. Today, the web dominatrix of California again published their most sought after words in Sweden. I am happy to say: “Google” was not on the top-10 list anymore. Oh joy, oh happiness. There’s hope for good ol’ Sweden after all. Last year: “Swedes google for

December 6, 2010 | By | 0
Must-read on KLM at Marketing Lagniappe

Today, Stan Phelps at Marketing Lagniappe brings up an example of PR at its best. As a nerd, it sends shivers down my spine. Who would not love to be singled out by KLM in this way when checking in to an airport? Kudos to the Dutch giant for their creativeness in using social media in PR. I’m forever in

November 23, 2010 | By | 1
New 60-in-60 webinar: “The Future of Marketing”

The guys behind The Influencer Project is back with yet another exciting webinar with 60 influential speakers getting 60 seconds each to entertain and educate us in 60 minutes. This time around, ThoughLead invites us to listen to The Future of Marketing at futureofmarketing.com. Be there live November 16 at 1 PM EST, or download the MP3 if you cannot

November 16, 2010 | By | 0
Royal PR has journalists gripping for straws

This week, a controversial book on the Swedish King Carl XVI Gustaf was published and immediately got the sought for media attention. In “The Reluctant Monarch”, the author writes about scandals like lovers, parties and visits to strip clubs. Yesterday, His Majesty the King gave a very short statement during a press conference. A statement that was critizised by journalist

November 5, 2010 | By | 0