In Gothenburg today, five Swedish thought leaders spoke on different subjects within creativity: fashion designer Bea Szenfeld, copywriter Per Torberger, communications author Bo Bergström, digital strategist Joakim Jardenberg and creative director Johan Ronnestam. A great day for anyone working in communications or marketing, with everything from basics to thoughts on future trends. Here are the results of my live blogging

Today, Stan Phelps at Marketing Lagniappe brings up an example of PR at its best. As a nerd, it sends shivers down my spine. Who would not love to be singled out by KLM in this way when checking in to an airport? Kudos to the Dutch giant for their creativeness in using social media in PR. I’m forever in

The guys behind The Influencer Project is back with yet another exciting webinar with 60 influential speakers getting 60 seconds each to entertain and educate us in 60 minutes. This time around, ThoughLead invites us to listen to The Future of Marketing at futureofmarketing.com. Be there live November 16 at 1 PM EST, or download the MP3 if you cannot

This week, a controversial book on the Swedish King Carl XVI Gustaf was published and immediately got the sought for media attention. In “The Reluctant Monarch”, the author writes about scandals like lovers, parties and visits to strip clubs. Yesterday, His Majesty the King gave a very short statement during a press conference. A statement that was critizised by journalist

I met a woman yesterday who worked with a commercial property that has offices all over the world. The corporation were thinking about whether or not to encourage their employees to engage in social media with blogs etcetera. What to do? Their main fear is the juridical complexity in case someone ends up spreading information that could hurt the company.

Again and again, the people you expect would really understand the dynamics of PR just fail to live by it. This time, I believe that massive blunders have helped the right wing racist political party the Sweden Democrats to reach the parliament with more than 5% of the votes in the election. What saddens me more? That I’m not sure

So, how come I am in Turkey blogging for Nokia during the world championships in basketball? It’s actually part of a wider strategy of Nokia and word of mouth marketing bureau 1000heads from London. As a digital PR nerd, I really like that strategy! Nokia might not be topping the sales lists in Western Europe and the US right now,

Swedish agency DDB Stockholm produced the current Armed Forces campaign I was referring to the other day. I, and many with me, are absolutely apalled at what the bureau and its large customer has come up with. According to my sources, the point of the campaign was to provoke a debate. If it is really so, they have succeeded to

Basketball team Miami Heat in the NBA is taking headhunting to another level. As the contract of their superstar Dwyane Wade is about to end, they are making a grand effort to resign their player – by launching an offline and online campaign about the team’s and the society’s love for him: wewantwade.com. For anyone working with recruitment, following the

Returning Gerel Orgil’s favor, I wrote a guest piece on PR and management for her excellent blog Social Media Elevation. The subject is as simple as the title: Bad management equals bad PR. Again, so simple… and again so many managers fail at the simplest of principles. The post is a part of the #BeMyGuest initiative by Emily Cagle and