Category: Social Media
Creativity, Communications and Digital Trends

In Gothenburg today, five Swedish thought leaders spoke on different subjects within creativity: fashion designer Bea Szenfeld, copywriter Per Torberger, communications author Bo Bergström, digital strategist Joakim Jardenberg and creative director Johan Ronnestam. A great day for anyone working in communications or marketing, with everything from basics to thoughts on future trends. Here are the results of my live blogging

January 28, 2011 | By | 0
Swedish Foreign Secretary Suspended from Twitter

One day after being in the world press limelight for a premature terrorist tweet (that ended up to be 100% correct), Sweden’s foreign secretary Carl Bildt was suspended from Twitter. And so the speculation started. @jmacfear: If @CarlBildt account was suspended by US officials, we are going nowhere really fast. You cant stop global press. #WikiLeaks #Cablegate @BeardedWhale User has

December 13, 2010 | By | 0
Context is King

Each and every time I speak to a client or attendants at seminars about social media, I get the question: “What is right and wrong?” or “What is the best practice in social media?” And as I always have and always will contend, there is no one who can say what is right or wrong from a pure social media

December 10, 2010 | By | 0
Must-read on KLM at Marketing Lagniappe

Today, Stan Phelps at Marketing Lagniappe brings up an example of PR at its best. As a nerd, it sends shivers down my spine. Who would not love to be singled out by KLM in this way when checking in to an airport? Kudos to the Dutch giant for their creativeness in using social media in PR. I’m forever in

November 23, 2010 | By | 1
New 60-in-60 webinar: “The Future of Marketing”

The guys behind The Influencer Project is back with yet another exciting webinar with 60 influential speakers getting 60 seconds each to entertain and educate us in 60 minutes. This time around, ThoughLead invites us to listen to The Future of Marketing at futureofmarketing.com. Be there live November 16 at 1 PM EST, or download the MP3 if you cannot

November 16, 2010 | By | 0
Facebook vs Sugardaddyforme.com… really, Metro?

It’s always entertaining to see when journalists without a clue writes about social media. Not seldom, it’s the source of a great big laugh. Like in the Swedish version of Metro Weekend today, where Emma Björkman writes about Facebook and movie The Social Network. Emma, or maybe the editor in charge of today’s Weekend supplement, probably enters at number 1 this

October 22, 2010 | By | 0
You have no choice: Engage your employees in social media!

I met a woman yesterday who worked with a commercial property that has offices all over the world. The corporation were thinking about whether or not to encourage their employees to engage in social media with blogs etcetera. What to do? Their main fear is the juridical complexity in case someone ends up spreading information that could hurt the company.

September 23, 2010 | By | 0
Word of Mouth Marketing by Nokia

So, how come I am in Turkey blogging for Nokia during the world championships in basketball? It’s actually part of a wider strategy of Nokia and word of mouth marketing bureau 1000heads from London. As a digital PR nerd, I really like that strategy! Nokia might not be topping the sales lists in Western Europe and the US right now,

August 30, 2010 | By | 1
My Tuesday Is Sponsored by Twitter

My life is pretty much sponsored by Twitter right now. It’s starting to get to a point where it’s becoming silly really, just look at my Tuesday; I got up to go to work at Drivhuset, a job I got thanks to Twitter: it was announced by my new boss a Tuesday morning a couple of months ago. I started

August 17, 2010 | By | 1
Twitter and the Language Barrier: 2 hours would make a world of difference

The other day, Swedish blogger Emanuel Karlsten (Google Translate it!) quoted an unknown source about the difference between Facebook and Twitter: “Facebook is for friends that are now strangers, Twitter is for strangers that should be friends” Really like that quote, and the little more nastier ones that has being going around as well. “Facebook is for the friends you had

August 12, 2010 | By | 2