Category: Business
Lex Tribune: On an industry gone haywire

photo credit: Brendan Lynch CNN today reported that The Tribune Co is working on their own tablet solution in cooperation with Samsung. A crazy sign of the times, as large parts of the newspaper industry is going haywire because of declining revenues. I’m not going to lie – things like this happen in most, if not all, organisations in the

August 9, 2011 | By | 2
Get a Grip in 5, June 15/2011

photo credit: toksuede. Are Poland ready for the 2012 Euro Championships? 21 journalism students will travel from London to find out. This and four other posts in today’s round-up on interesting reads on the news. Tips on crowdsourcing news, feature and investigative stories Journal Register Co’s manager of community engagement and social media Steve Buttry have summarized how to get help from the

June 15, 2011 | By | 0
21 Ways to Attract Young Readers

photo credit: Mike Bailey-Gates The biggest challenge of today’s local newspapers is to reach young people – to encourage them to read and not just be the news. For the first time in a century or so, we are facing a world where many have not grown up with the paper on their breakfast table. They don’t have a relation

May 16, 2011 | By | 0
Mario Garcia: “Media should celebrate”

Mario Garcia is one of the world’s leading newspaper designers. With 40 years of experience from journalism and helping media like The Wall Street Journal and Die Zeit develop, he has seen it all. Recently, he visited Gothenburg to do some creative work with our newspaper Göteborgs-Posten. I took the opportunity to sit down with Mario for a quick chat on

April 5, 2011 | By | 0
A Brave New World

It is a brave new media world. Times have changed from those of monopoly to information anarchy. Media houses are bravely fighting to find their new identity, looking out at the world, but not understanding it. Our business models are condemned, and we are experimenting to find new ways to report and earn the money needed to do it. Marketing

February 17, 2011 | By | 2
3 Days at the New Job

So, here I am, 3 days into my new job with marketing communications at Göteborgs-Posten, one of Sweden’s largest newspapers. It would be an understatement to say that my head is full of new information and abbreviations right now. I’m sitting in the department for Communication & Analysis, where our tasks include working with branding, marketing, customer loyalty, business intelligence,

January 12, 2011 | By | 0
My New Job: To Engage Media Consumers

Less than one year ago, I blogged about my personal mission statement. In 9 days, I will get the chance to take that challenge head on, as I start a new job with marketing communications at one of Sweden’s largest newspapers, Göteborgs-Posten. This past year has really been great, and one of the highlights was definitely the christmas present I

January 1, 2011 | By | 0
Paywall Experiments Threatened By Digital Natives?

Some newspapers are erecting paywalls, while others are not. And the (social) media world is following with great interest. My biggest fear? I think naive digital natives could possibly harm the long term business development of the media houses. I found it both amusing and scary to read this tweet by Aussie Wolf Cocklin (@wolfcat). “The Guardian app is free

June 4, 2010 | By | 0
Facebook sells magazine subscriptions… but who’s buying?

Advertising Age last week reported that Synapse and Alvenda will soon introduce a system through which users can buy subscriptions in their Facebook feed. An interesting thought, but what chance does it have of succeeding? The development of new business models in media intrigues me, as you might already now if you read my blog before. But I also take

May 17, 2010 | By | 2
Pay it forward: Great posts on media

The past week, a lot of interesting posts and articles have been written on media. It’s hard to find time to actually produce something between all the good reads. Here’s two I would like to recommend you to read if you are into journalism and/or social media; “Maximum information in minimum time”: Gauging social media’s merits. By Megan Garber. (Nieman Journalism

May 6, 2010 | By | 0