In Gothenburg today, five Swedish thought leaders spoke on different subjects within creativity: fashion designer Bea Szenfeld, copywriter Per Torberger, communications author Bo Bergström, digital strategist Joakim Jardenberg and creative director Johan Ronnestam. A great day for anyone working in communications or marketing, with everything from basics to thoughts on future trends. Here are the results of my live blogging

The guys behind The Influencer Project is back with yet another exciting webinar with 60 influential speakers getting 60 seconds each to entertain and educate us in 60 minutes. This time around, ThoughLead invites us to listen to The Future of Marketing at futureofmarketing.com. Be there live November 16 at 1 PM EST, or download the MP3 if you cannot

I have so much to say today. I’m being my critical self I guess. The no 2 thing to make my internal bomb tick is the fact that we as marketing professionals actively encourage organisations to extend their brands, even when they should not. I would even go as far as calling brand extension a plague that we need to

So, how come I am in Turkey blogging for Nokia during the world championships in basketball? It’s actually part of a wider strategy of Nokia and word of mouth marketing bureau 1000heads from London. As a digital PR nerd, I really like that strategy! Nokia might not be topping the sales lists in Western Europe and the US right now,

I don’t think they really meant it to be a marketing stunt – my guess is that the guys from onlinepizza.se were actually there to eat their competitor’s food. Still, this is the kind of small scale guerilla type marketing I like. Doesn’t cost anything, but will raise some eyebrows and make people remember you. The picture was taken yesterday outside

Swedish agency DDB Stockholm produced the current Armed Forces campaign I was referring to the other day. I, and many with me, are absolutely apalled at what the bureau and its large customer has come up with. According to my sources, the point of the campaign was to provoke a debate. If it is really so, they have succeeded to

The Swedish Armed Forces current, massive advertising campaign has raised eyebrows around the country. Without first stating any kind of valued opinions about it, I would like to see what you as a reader thinks about this copy? I’ll get back to you about my own views on the subject. Here are the variations om the print ads (there might

I watched an old stand-up show with Eddie Izzard this weekend. While he is one of my favorite comedians, I never actually thought I’d have any professional use of it. That is, up until now. In one sentence, he summarized my blog post from this past Friday. “I appreciate your applause, but I don’t do it for applause. I do

Following a Twitter link, I just ended up at the official website of the Swedish Bible Society (Swedish link). “The what?!” I asked myself, and  looked up their About us. You gotta love their mission statement: “Our goal is to make the Bible known and used.” You should always set the bar high, but not too high… They’ve been around for

Stayed at home this morning to do some administration, and had the tv (SVT) on in the background. All of the sudden they start talking about marketing, specifically how German publishers design the covers of novels by Swedish authors. And oh my, you gotta love the Germans! The most typical example is Underdog by Torbjörn Flygt, which in Germany became