photo credit: philippe leroyer In any given business, there’s nothing like an engaged customer. Because engagement spells loyalty, and that sure beats trying to recruit new customers 24/7. In the news industry, it’s what all the hype is about, as we refer to the past and on-going situations in Iran, London, Japan, Egypt and London again. But how about all

photo credit: Andrew J Ferguson Jessica Malnik wrote an interesting blog post on why a journalism degree is valuable, whether you are a reporter or not. Being on the other side of the spectra as a PR pro that has gone into the news business, I’d like to do a 360° and offer another perspective: why people in the PR

I’ve had trouble finding inspiration to blog for the past half year or so. Now, I have all the inspiration I need and a bunch of topics, but am drained of all energy when I have the time to write. These two first weeks at my job have been fun, but all new information and planning takes its toll at

It’s the beginning of stigma week, and what better way of starting it than by stating the obvious: Journalism needs PR. End of discussion! You don’t agree? Ok, let me tell you why I think it’s so. First off, at least here in Sweden, schools produce journalist by the dozens, with no regard to the fact that the job market