Swedish agency DDB Stockholm produced the current Armed Forces campaign I was referring to the other day. I, and many with me, are absolutely apalled at what the bureau and its large customer has come up with. According to my sources, the point of the campaign was to provoke a debate. If it is really so, they have succeeded to

Advertising Age last week reported that Synapse and Alvenda will soon introduce a system through which users can buy subscriptions in their Facebook feed. An interesting thought, but what chance does it have of succeeding? The development of new business models in media intrigues me, as you might already now if you read my blog before. But I also take

Have you ever surfed the newspapers of the world and looked at how they advertise their own products? Looked for information and offers on subscriptions for the physical product? I did today, and to be honest it is quite shocking to see what they do in the middle of the financial turmoil that has hit the media world the past

You know what, something makes me wonder. Having my background in sports and marketing the question has haunted me a long time: not counting shortterm product offers, how come ‘normal’ marketing professionals does not use the principles of tribal marketing more? Why is it so common that million after million is spent on advertising instead of using the Idol to