I have so much to say today. I’m being my critical self I guess. The no 2 thing to make my internal bomb tick is the fact that we as marketing professionals actively encourage organisations to extend their brands, even when they should not. I would even go as far as calling brand extension a plague that we need to

Tim Sander’s published an excellent post (and follow-up) on social media the other day, building on the wisdom of Chris Kirubi, chairman of Coca-Cola Nairobi. In just three sentences, Kirubi nailed the entire problem with social media strategies and at the same time fittingly nailed a number of all those wannabe social media Messiahs to the cross; “You don’t need

To celebrate some new beginnings, I’m making some changes to the trademark with new logotype and payoffs. Here’s the new logo; Next up, the payoff(s) and some profile material

I have seldom reacted to the name of a new product before, as when I first saw the new Swedish bread “Frökusar”. It must be one of the most epic fails to ever hit the Swedish food industry. What did they ever think about around that brainstorming table? It’s a shame about a really good piece of bread. The word

I guess it comes rather natural for most businesses to first decide what their product is. You know, before they start selling it. Yet, I find it peculiar to see many media houses in total confusion over their own identity right now. So many have no clue what to do right now to revive their financial position. A lot of the

Wow. This week has been nothing short of spectacular when it comes to good blog posts. So why waste time, lets get started! Journalism“Why it was great to edit print publications” by David MurraySome wonderful newspaper nostalgia. Good read for both oldies and newbies! No further comments needed.Read itFollow David Murray on Twitter Branding“For Coca-Cola, it’s social media and a smile” by Lindsey MillerWhat’s

In Sweden we call the city Göteborg, abroad it is called Gothenburg. Or at least, so it was for a long long time. But in 2003, it was decided that it should be Göteborg and nothing but Göteborg. I guess some brand genius was paid a lot of money to make some kind of an evaluation, but I hope not.

Have you thought about the result of social media on logotypes? Well, I just realized something – all new logotypes must either look good (or have an element that does) in a square box. Why? Because they need to work with avatars on Facebook, Twitter, LinkedIn etc. So, in a way social media has changed branding even offline! Today, we

The value of brands and domain names has long been discussed back and forth, nothing new about that. But this week, an interesting sub debate was born as the new founded Swedish government authority MSB (Swedish Civil Contingencies Agency) bought domain name msb.se for more than 130 000 USD. Is a government brand like MSB really worth that much? MSB

Sometimes, you just have to wonder what some people are thinking. Russian Gazprom is investing US$2.5 billion in Nigerian gas – joining forces with state owned NNPC. The name of the new company? Nigaz. Now really, Nigaz? No warning bells ringing when you came up with that name? Or is it deliberate? This could actually be be even worse marketing