The past two days I have had the chance to listen to living legend Dr Jane Goodall and world renowned photographer Mattias Klum here in Gothenburg. Both preached environmental sustainability and for me personally, it was two experiences extra-ordinaire. Both dr Goodall and Klum are famous for their work with animals. The former for studying chimpanzees and fighting for the

Just like tribal marketing should be used by more than just sports clubs (see earlier blog), there’s too few that make use of association marketing. By that, I mean associating your own brand with another brand that is either generally stronger than you or stronger in a specific area, bringing value like goodwill. What you look for is the rub-off

Look at any paper, website or tv-show covering business news. Many positive news there, you think? Almost none at all. The companies that are not already in a crisis are afraid to make statements that might come back and haunt them later. I understand being careful, but everybody is really “painting Satan on the wall” as us Swedes say. Not