Posts under Tag: Facebook
Facilitation killed the Twitter star

photo credit: Chris_Carter_ “Video killed the radio star” hit the airwaves at the end of the seventies. Soon it might be time to sing “Facilitation killed the Twitter star” as social media development coupled with information overload and fatigue merge for a not so catchy chorus. Twitter is merging as both an inlet and outlet for the latest news. Journalists

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Beyond Riots: 5 Tips On How To Engage Readers

photo credit: philippe leroyer In any given business, there’s nothing like an engaged customer. Because engagement spells loyalty, and that sure beats trying to recruit new customers 24/7. In the news industry, it’s what all the hype is about, as we refer to the past and on-going situations in Iran, London, Japan, Egypt and London again. But how about all

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21 Ways to Attract Young Readers

photo credit: Mike Bailey-Gates The biggest challenge of today’s local newspapers is to reach young people – to encourage them to read and not just be the news. For the first time in a century or so, we are facing a world where many have not grown up with the paper on their breakfast table. They don’t have a relation

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You have no choice: Engage your employees in social media!

I met a woman yesterday who worked with a commercial property that has offices all over the world. The corporation were thinking about whether or not to encourage their employees to engage in social media with blogs etcetera. What to do? Their main fear is the juridical complexity in case someone ends up spreading information that could hurt the company.

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The Influencer Project – A New TED?

Did you have the chance to follow the outcome of the first Influencer Project on Wednesday? If not, I recommend you to head directly over to www.influencerproject.com and have a peak. This could very well be the next big knowledge movement like TED(x). Sam Rosen, Steve Haase and Christiana Briddell at ThoughtLead collected 60 speakers to speak 60 seconds each

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Apple’s iPad – a Dead Sure Hit Among Senior Citizens?

I have a theory. The iPad is already a success judging from the sales numbers after the release, but I think what will make it larger than life is actually not the people who are now hyping it. No, I think that the iPad will be what brings people born 1950 and before into the Social Age. Think about it?

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Facebook sells magazine subscriptions… but who’s buying?

Advertising Age last week reported that Synapse and Alvenda will soon introduce a system through which users can buy subscriptions in their Facebook feed. An interesting thought, but what chance does it have of succeeding? The development of new business models in media intrigues me, as you might already now if you read my blog before. But I also take

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NY Times + Facebook = Paying Online Readers?

The New York Times’s senior vice president Martin Nisenholtz yesterday delivered a keynote speech on the Future of Publishing at Wharton School of Business. I wish I had been there, as I now read the transcript at paidContent.org. Nisenholtz spoke at length about the need to find the same type of engagement for the online media product as the traditional

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Phishing Attacks a Threat to Twitter?

The past couple of days, phishing and subsequent spam attacks have hit Twitter. No new phenomenas in themselves, but it could potentially and drastically change the entire user psychology of the social media giant. What has made Twitter stand out among other social media tools, is the fact that you choose who you trust and follow. People and organisations can

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Social Media Restrictions: A sign of organizational weakness

Are your organisation restricting social media use? Are you unsure if you can trust your employees running amok at Twitter and Facebook? Then you have a bigger problem at hand than social media, you need to look into your organisation’s recruitment policies and communication routines. Why? Well, is social media really the reason you cannot trust your employees? Or did

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