Posts under Tag: newspapers
I’m so upset right now. For the umpf-teenth time, a newspaper (or two this time, NSD and Norrbottens-Kuriren) has published news on a crime (rape) in the sports section. Why? Because the accused happens to be an athlete. Excuse me, but what the H*LL does this have to do with it? The case I’m talking about is Swedish, but could
Advertising Age last week reported that Synapse and Alvenda will soon introduce a system through which users can buy subscriptions in their Facebook feed. An interesting thought, but what chance does it have of succeeding? The development of new business models in media intrigues me, as you might already now if you read my blog before. But I also take
The New York Times’s senior vice president Martin Nisenholtz yesterday delivered a keynote speech on the Future of Publishing at Wharton School of Business. I wish I had been there, as I now read the transcript at paidContent.org. Nisenholtz spoke at length about the need to find the same type of engagement for the online media product as the traditional
After being kind of a safety junkie for the best part of my life, I’m going all in on life now – on all levels. As Robert F Kennedy so eloquently put it in his Day of Affirmation speech in South Africa back in 1966: “We also know that only those who dare to fail greatly can ever achieve greatly.”
It’s the beginning of stigma week, and what better way of starting it than by stating the obvious: Journalism needs PR. End of discussion! You don’t agree? Ok, let me tell you why I think it’s so. First off, at least here in Sweden, schools produce journalist by the dozens, with no regard to the fact that the job market
Newspaper: We want people to buy the newspaper, but need to a have a webpage. What if we do a half bad web, so that they will have to buy the paper? Best Buy: The margins on the LED-TV:s are better. Let’s scratch all plasma screens, so that our customers buy LED! My point: You don’t willingly damage one product
Have you ever surfed the newspapers of the world and looked at how they advertise their own products? Looked for information and offers on subscriptions for the physical product? I did today, and to be honest it is quite shocking to see what they do in the middle of the financial turmoil that has hit the media world the past
This week is most definitely a great one for world media; the New York Times just went public with their pay wall venture. And in France, European giant Le Monde hired their first female editor ever, Sylvie Kauffmann. Finally. Two small steps for man, two giant leaps for world media. Dare we hope for more? Regarding the debate about the NYT
Swedish newspaper Norra Västerbotten celebrates 100 years, and does it in a very unusual way: by changing names to what their local readers have already been calling them for decades: Norran. That is some high class PR for ya! You know that I am not a fan of a company changing the name of their brand, but this time I
Ok, Aftonbladet. Really. This article has been out there for at least 8 hours now, and you still have not changed the headline on the frontpage of your website? “Få åtal för kvinnovåld – trots storsatsning” … or, in English; “Few charges for violence against women – despite big commitment” Who has committed to what exactly? Now really, you could