The New York Times’s senior vice president Martin Nisenholtz yesterday delivered a keynote speech on the Future of Publishing at Wharton School of Business. I wish I had been there, as I now read the transcript at paidContent.org. Nisenholtz spoke at length about the need to find the same type of engagement for the online media product as the traditional

Swedish newspaper Norra Västerbotten celebrates 100 years, and does it in a very unusual way: by changing names to what their local readers have already been calling them for decades: Norran. That is some high class PR for ya! You know that I am not a fan of a company changing the name of their brand, but this time I